Off the Eaten Track follows local Executive Chef, Alastair McLeod, as he travels through Queensland profiling both the quality and diversity of its food. As the show entered its second season, TPD Media contracted ToadShow to create a web presence for the show.
We designed a high-impact splash page to introduce visitors to the site. It features the recurring image of a cartoon Alastair McLeod on the run with map-like trails following him. The web site includes recent recipes and embedded videos from the show.
The web site's colourful, angular menu and banner image stand out and draw the visitor in.