In a world of increasingly electronic and ephemeral communications, a highly-targeted print magazine stands out as a product of substance, demanding to be noticed, read, passed around and kept as a snapshot of the lives of real people sharing their concerns, achievements and aspirations.
The latest Advocate is jam-packed with real-life privatisation stories, including dispatches from the trenches where services are being run down and mass sackings are culling hundreds of traditional jobs in the regions.
For the Rail Tram and Bus Union (RTBU) privatisation is not a debate, it's a constant battle for members to hang onto their jobs. Negotiations to maintain working conditions rankle even more when the new private owners pay their senior executives obscenely large pay packets and bonuses worth millions while workers' real take-home pay is being whittled away.
ToadShow's approach with member-based organisations is to listen, understand and communicate the essentials with powerful true stories. The Advocate speaks from the membership to the membership about what matters most to them.
The Advocate, a 24 page full colour printed magazine, written, designed and printed by ToadShow for the Rail Tram and Bus Union (RTBU).